Over 2 billion smartphone users in Asia already live by them. More than half of Americans would prefer a single app that unites at least three of the ten activities that are a part of their daily routine (such as shopping, ridehailing, and banking).

Superapps are one of the key digital economy trends of the 21st century. The fundamental idea behind a superapp is a ‘one-stop-shop’ built to leverage digital users’ desire for an engaging, convenient, and efficient user experience.

Trailblazing businesses like China’s WeChat, Middle-Eastern ride sharing giant Careem, and South-East Asia’s Grab (dubbed the ‘everything app’) have adopted a superapp strategy to establish huge customer bases through engaging and comprehensive consumer experiences.

With the average consumer spending 7 hours per day on their smartphone, it is only natural for companies to want to monopolise consumer attention. The result? The superapp: an all-in-one lifestyle-oriented online home for users.

In June 2020, Careem launched a suite of additional services – grocery and food delivery, online shopping, payments, and e-bike booking. By integrating a wide range of services in a single platform to cater to their users’ myriad daily needs, Careem has become a superapp.

While we value every Splytter each day, on International Women’s Day, we want to celebrate the amazing women within Splyt!

Deep-links are where you’re using an app and, after clicking on something, you’re redirected to another app.

We are thrilled to announce Splyt is now part of the Shared Mobility Principles initiative for a sustainable tomorrow.