Superapps are one of the key digital economy trends of the 21st century. The fundamental idea behind a superapp is a ‘one-stop-shop’ built to leverage digital users’ desire for an engaging, convenient, and efficient user experience.

Trailblazing businesses like China’s WeChat, Middle-Eastern ride sharing giant Careem, and South-East Asia’s Grab (dubbed the ‘everything app’) have adopted a superapp strategy to establish huge customer bases through engaging and comprehensive consumer experiences.

With the average consumer spending 7 hours per day on their smartphone, it is only natural for companies to want to monopolise consumer attention. The result? The superapp: an all-in-one lifestyle-oriented online home for users.

In June 2020, Careem launched a suite of additional services – grocery and food delivery, online shopping, payments, and e-bike booking. By integrating a wide range of services in a single platform to cater to their users’ myriad daily needs, Careem has become a superapp.

While we value every Splytter each day, on International Women’s Day, we want to celebrate the amazing women within Splyt!

Deep-links are where you’re using an app and, after clicking on something, you’re redirected to another app.